It’s often said that looks aren’t everything. Particularly when it comes to business, there’s more to life than simply looking good. Style without substance doing little favours for anyone. Still, there’s no disputing the appeal of aesthetic prowess.
We formulate our first-impressions by way of the initial image alone, which we use to gauge the quality and value of whoever or whatever it is we’re looking at.
Websites being no exception to the rule.
Think about it – when were you last reassured or inspired by a website that appeared to have been thrown together in less than an hour for less than $50? Assuming you were looking for important products, services or information of some kind, would you put your trust in a website that lacked visual appeal?
Of course, you wouldn’t and nor would around 99.9% of web users worldwide.
The Purpose of Website Developing
Exactly what defines a ‘good’ website is a debate that remains wide open. Nevertheless, the ultimate goal of any website is to achieve the objectives of the individual or company it represents. If this happens, it’s considered a successful website and therefore a ‘good’ website.
As every business is fundamentally different, the same can also be said for almost every website. Nevertheless, the vast majority of successful websites display certain similarities and parallels between them.
There are certain things today’s web user expects when visiting a website – irrespective of their intentions. It’s up to the business and its assigned web development team to ensure that these expectations are met or exceeded. If not, the visitor in question will simply head elsewhere to find what they need.
This illustrates precisely why strategic website development is important. If you cannot provide your audience with what they expect (or simply deliver a winning first-impression), they’ll depart and never look back.
The Principles of Good Web Design
In which case, it pays to focus on the most important principles of good web design. The aspects and elements of a quality website that remain constant, irrespective of its purpose and target audience.
Complex as web design and development may be, your website essentially needs to accomplish three simple things. After which, everything else is largely superfluous to requirements:
Good Web Design Makes Information Understandable
First and foremost, you need to present the information your visitors are looking for in a clear and understandable manner. There’s nothing less attractive than a website crammed with unnecessary and illegible information, making it difficult to find whatever it is you need.
Irrespective of how much content you need to include, it needs to be scripted and presented in a way that is as concise, clear and understandable as possible.
Good Web Design Makes Content Useful
Not only this, but you need to ensure that the content on your website is useful – every single word of it. From time to time, it’s worth doing an occasional review and determining the extent to which your content is useful.
If it’s of no real relevance of value, you may as well get rid of it. Anything that doesn’t bring genuine value and usefulness to the visitor simply wastes their time and could be replaced with something better.
Good Web Design Is Aesthetically Pleasing
Back to the initial point regarding attractiveness, the importance of an aesthetically-pleasing website cannot be overstated. Once again, it’s a case of delivering a strong and memorable first impression. Not to mention, giving the visitor every reason to dig deeper and see what you have to offer.
Aesthetically-pleasing doesn’t necessarily mean going OTT with complex and unnecessary visuals. It simply means the creation of an elegant and attractive website that looks as polished and professional as possible.
How to Choose the Best Web Developers in India
Whether starting from scratch or looking to improve an existing website, you need the best possible team of developers in your corner. The best place to develop my website will vary in accordance with your location and budget, but a leading web design company in Salem could tick all the right boxes.
These days, most businesses outsource their web design and development requirements to service providers in remote locations all over the country. It’s up to you whether you prefer to keep things local, but the experience and expertise of the web development team are ultimately what matters most.
When drawing up a shortlist of web design companies, be sure to consider the following before making your final decision:
1. Their Website and Online Assets
Check out the website of the web design company and see if it fills you with confidence. Do they create a picture of pure professionalism? Do they appear to have the acumen and expertise needed to get the job done? Or is there anything amateurish or off-putting about the whole thing?
2. Their Portfolio and Success Stories
Any established web development company should be able to provide you with plenty of examples of past success stories and achievements. Typically presented in the form of an online portfolio, it’s simply a case of browsing their completed projects and seeing how they perform when put to the test.
3. Their Attitude and Approachability
Organizing an initial consultation with a web development team should be easy. It’s always useful to gauge their attitude and approachability ahead of time, given the fact that you’ll be working closely with them for some time if you decide to go ahead. Ensure that they are the perfect ‘fit’ for your business and your requirements, asking as many questions as necessary before making your final decision.
4. The Services they Provide
Last but not least, it’s always advisable to work with a web development team that can cover all of your requirements under one roof. Initial web design and development, SEO, paid digital advertising, social media marketing and so on – all important contributors to a successful online presence. The fewer service providers you have to work with to cover all bases, the better.
In a nutshell, therefore, the attractiveness of your website can and will have a direct impact on its appeal and performance. Looks aren’t everything, but style nonetheless goes hand-in-hand with substance to create an engaging and memorable online experience.