The conversion rate of any website or any online business refers to the number of customers who purchased any goods or services from the site to the number of total visitors who visited the site in a given period.
Almost all of the E-commerce websites are designed to improve the conversion rate of the website in one or the other way. Most of us work in other areas of the website and forget to work in the website design.
Here, we are going to discuss some of the simple yet effective web designing tips to boost your conversion in the running year 2018.
For any online business, converting a visitor into its customer is the main aim. Hence we should learn some quick tricks to optimize our site. To get successful results of your efforts, website design plays a crucial role. Let us now come to the point and discuss some tips to boost the conversion rate.
Keep your website design simple and easily accessible even to the online shoppers who have just begun to shop online. Have you ever met any professional of any profession? Obviously yes, in your career, have you ever seen such a simple person with such a simple thought of life? The same is the case with the website design.
Any website should be designed keeping any layman in view. Always follow the simple approach and try to target every section of the society.
Responsive Website Design
Most of the people these days, access the internet over their handsets only. So, we can say that most of the people do online shopping not only via desktop, laptop, tablet, or any other gadget but smartphone as well. Though most of the websites are responsive these days some of them have still failed to give the complete order processing access to the smart device. As a website owner, do not repeat this mistake.
Make sure when you design your website, you make it mobile-gadget-friendly. There is one solid reason to why responsive website design is better? The Google-like search engine gives more value to the responsive website designs and ranks such websites on the top.
Page Loading Speed Matters a Lot
You must inform your website designer in the beginning only that you want to get a website that loads faster. Though there are so many factors that reduce the page loading speed by the time your website is designed still you need to be careful and ask your website designer to design a website that doesn’t irritate the visitors unnecessarily.
This year, 2018 is the year of new technologies and advancements. Live Chatbots help people to get their queries resolved when live. Many websites use multiple channels like phone number, email id, fax, and messaging, etc. to contact customers and answer to their queries but none of them can help the customers to get the instant solution to their queries. Live chatbot behaves just like a human and interacts with customers in the real time.