A website is obligatory for small businesses, entrepreneurs, or anybody selling products & services. In today’s world, every business, irrespective of its size, needs a professional website. Whatsoever, to take the initiative, it can be bit intimidating for the ones who have never tackled a website previously. Website can be one of those significant elements to help build trust among clients or tuning away active customers of a business, or to develop new customers.
Top 10 Website Design Tips for Small Business
1. Keep Design Fresh, Simple & Exclusive
The first impression creates the lasting impression, and Website reflects the brand. So, when the visitors will visit the site for the first, it’s the outlook of the site that will impress them. Keep your website design simple and sleek. Don’t make it look like other 1000 websites, keep it unique to stand out and get noticed.
2. Exhibit your Products & Services Well
Whether you are rolling out products or services, make sure to showcase that product & services on the homepage of the website. You only get few minutes to create the first impression. Showcase product details on one page nicely, including products details, image, and etc. essentials.
3. Google must be able to reach your Site Easily
A transparent content, uncluttered site, captivating sitemaps, relevant keywords, and proper URLs, will permit search engines like Google to index the small business website.
4. Easily Accessible & Mobile Friendly
Make your accessible in those ways where people with certain disabilities can also reach out. Also consider people with slow net connections to view your sites. This is highly significant for small businesses. These people use mobile a lot and it’s one of the easiest and effective way to connect.
5. Inbound Leads
The most important function is the inbound lead in small businesses and capture as much possible.
6. Professional Branding:
Focus on giving a professional touch to your website. Use prominent colours on the brand logo.
7. Easy Contact Details
Phone number and e-mail should be clearly displayed on the website, which many small businesses tend to overlook this vital factor. If possible displaying them on top or bottom of every page is recommended.
8. Quick Site Loading Time
Viewers lose patience when a site takes a long time to open. Thus, make sure your small business website design has right bandwidth and server infrastructure. Site loading can also be enhanced by picking good hosts.
9. Content is Significant
The content of small business is vital. Quality over quality matters most. Pay extra attention on the content headlines.
10. Keep in Mind SEM & SEO
For a small business, initiative efforts spent on one marketing can usually take away from other initiatives. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are highly specialized platforms and need a well amount of time to learn. Whereas, SEM/SEO campaigns can feed great leverage to small businesses.
If you’re into online business then having a website is mandatory and obvious. The above guided top 10 tips will help to boost your small business website draw attention and generate the desired outcome.