Landing page optimizations and other user-friendly optimizations can help a website to grow their visitors and conversions exponentially. The goal is to make a website that is easily navigable and provide maximum options under minimum space. Making an user-friendly website is a key to brand credibility and shows that you care about what users want to see. So here are 10 tips which can help you to make a user-friendly website.
It is the most important factor in governing whether the website is user-friendly or not. You should be clear about your menu, and make it as direct and straightforward as you can be. Provide internal links so that people can navigate from one page to another. Your navigation bar should be on point.
2. Keep Logo on the Left
It is common practice to keep the logo on the left. Gone are the days when logos were in the center. The logos are today blend in the website layout and navigation bar. So make sure you do it right. Logo on the left makes them visible and good for brand awareness.
3. Navigation Bar
You have to keep your navigation bar at the left, or top. It is the area that has most attention. It is also easy for visitors to navigate through your website easily. The design is also responsive; you can easily access the website on mobile also.
4. Add Search
Adding searching functionality is a must because people want to get to work right after they land on your website. Make sure that the search index works perfectly. Search is a great way to quickly find the relevant content on the website, and many users love it. If it is not present, you may get high bounce rates.
Make proper content and buying funnels so that visitors know where they should go. You can do this by adding the call to action buttons, and navigating them through content, or stepwise funnels so that it is easy for them to convert.
Your content should be simple and understandable. Don’t put too much effort into difficult words that are not in laymen’s dictionary. Neither use jargons that people are not aware of. Keep it simple and engaging. Content is the backbone of the website, make sure you’re doing it right.
7. Photos and Images
Use images that are in the context of the text and use them elegantly. Don’t just put them; they should be solving some purpose. The photos and animations enhance the website, so make sure you do it the right way.
8. Go mobile
It is high time to go mobile because major traffic nowadays has taken the shift to the mobile world. Make sure it is responsive and load time is on point.
9. Contact information
Make your contact information easy to find, or the form of contact us should be easily visible.
10. Highlight the keywords
You need to highlight the keywords and important text in the content so that reader knows that they’re landed on the right page for that particular keyword.